The Collective is an initiative by Investitionsbank Berlin, Berlin Partner, visitBerlin, an engaged task-force of city officials by the City of Amsterdam and Leading Culture Destinations. The leadership group includes thought leaders such as Prof Dr Caroline Nevejan (Chief Science Officer, City of Amsterdam), Berci Florian (City of Amsterdam) Burkhard Kieker (CEO, visitBerlin), Dr Hinrich Holm (Chairman of the Board, Investitionsbank Berlin), Irene Schucht (head Strategy & Product, Investitionsbank Berlin), Florian Wupperfeld (CEO, Leading Culture Destinations), and Habidatum (Urban Tech & Data Partner) amongst others.